10 Trends for Latin America, Climate Change Solutions, Smart Pills, and More
10 Consumer Trends for Latin America
Using cultural observation, trend spotting, scenarios, design thinking, and other futures tools, the consulting firm –BAUTISTA– has identified 10 key trends that will affect companies doing business in Latin America in 2015:
- Bubble Life: consumption habits focusing on the hyperlocal, or nearest surroundings.
- Less Is More: a growing preference for smaller spaces, fewer objects, and more connectivity.
- Freedom as Aspiration: rejection of restrictive schedules and spaces, demand for more decision-making power.